Unibet rebranding to Kindred Group
According to CalvinAyre, the Unibet rebranding and change of the name of holding to Kindred Group is one of the key target of the Group management. Hence, the top managers of the online bookmaker consider it will ensure the company’s strategic flexibility.
While the Unibet online bookmaker has secured itself, the board sees a risk of confusion regarding the difference between the Unibet Group and its consumer’s brand.
The possible changes are noted will not affect the company’s brands: Unibet, Maria Casino, Bingo.com, Stan James and iGame.
The shareholders are going to take decision upon the re-branding at an extraordinary general meeting on December 6, 2016. If they finally support the initiative, the holding will officially change its name to Kindred Group on December 12.
Unibet operator’s revenue increased by 57% in the second quarter of 2016 compared to the same period of the previous year and amounted to £126.6 million (more than $166 million).
The Pinnacle Sports online bookmaker completed its rebranding operation at the beginning of June 2016. It changed the name to Pinnacle with the corresponding new domain.